letterprompts.
hand-printed for open-minded.
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More InformationPrinting so many posters also involved some “what if” questions for me, for example: What if the font doesn't work for all possible letter prompts? (My inner answer: What if I solve the problem when it really comes up?)
The beginning
What if.
These two words are the beginning of creativity and growth.
As a designer, workshop leader and curious person, I often ask such questions - in creative sessions with a wide variety of people, but also quietly in front of my printing press.
When the question “What if it works?” popped up at the Life Design Leadership course hosted by the University of St. Gallen , it caught my attention. And it clicked.
Because the wording turned the tide for me. It is deliberately not worded in the conjunctive form - i.e. “What if it worked?” - but in the present tense. It not only expresses a hypothetical possibility, but manifests it as a real, actual truth. What if it already is and we just haven't realized it yet?
It creates space for hope.
I started to think of many of these “unhypotheses”. Unhypotheses? That's what I call these questions. So much of our inner resistance is built on doubt: What if I fail? What if I'm not ready?
“What if it works?” was the seed.
This has resulted in a collection of hand-printed posters, each beginning with “What if” - and ending in an as-is state.
Letterpress meets life design
These posters are not just aesthetic objects. They are tools for transformation.
Each one is printed by hand in my studio, using traditional letterpress techniques: Wood and lead typesetting, color, paper and time. Pressure without pressure. The process is slow, imperfect and tactile, just like any creative or personal journey.
And that's why it fits so well into the Life Design approach - a method that invites us to design our future with curiosity rather than certainty.
What's a letterprompt?
A letter prompt is a question that you can put on your wall.
A thought you can touch.
A daily nudge that opens a door in your mind.
These questions are not meant to be answered. They are meant to move you. They're meant to shift your perspective, reduce your anxiety and invite a different kind of self-talk.
Why questions?
Because answers can be limiting.
But a well-worded question?
It's an opening. A pause. A mirror.
Take this one, for example:
. What if it's easy?
. What if we are free?
. What if we listen?
. What if the future is now?
. What if the past is perfect?
. What if we stop?
Each letterprompt invites you to shift your focus:
From scarcity to abundance.
From complexity to clarity.
From perfectionism to play.
From fear to love.
Design Thinking, Poster Thinking
Design thinking teaches us to experiment, to test using prototypes and to remain curious.
Each of these posters could be seen as a micro-prototype. A mini-experiment in mindset.
And the act of hanging one on a wall?
This is a design decision.
A commitment to open up new perspectives.
More than just decoration
These posters are not intended to decorate a wall. They are meant to interrupt our autopilot. To shift the energy in a room. To have positive conversations - with others or with yourself.
They appeal to the life designer, the team leader, the quiet rebel, the burnt-out optimist, the curious soul.
You can display them in your workspace, your studio, your kitchen or bring them to your next workshop as a conversation starter.
I believe that big changes don't start with a plan. They start with a prompt. A question. A moment of pause.
What if we wait for permission we already have?
What if this moment is enough?
What if the future is now?
These posters are not the answer. But maybe they are the beginning.
What if you start here?